Programs and Products

• Catalyst Program: A 6 month program to help small business owners develop and implement a complete marketing system including marketing tools online and great tools for marketing.
• Referral Flood Program: Helps you create a step-by-step, documented referral marketing system based to your very specific target market . This is a great business marketing tool.
• Social Media Program: This course helps you to effectively and efficiently integrate social media into your overall marketing plans.
• Duct Tape Marketing Products: The following products from Duct Tape Marketing can be purchased directly from Business Diagnostics website: Ultimate marketing System, DTM books and Marketing Plan Pro the software for marketing.

Duct Tape Marketing Catalyst

A catalyst is defined as something that causes an important event to happen.  In marketing terms that important event is the consistent growth of your business and the catalyst is your Coach at Business Diagnostics.

In this program you will be guided through a series of nine core marketing lessons, instructed in the essentials of each lesson and given action items and feedback to help you complete each business building step.

Upon completion of the Catalyst program you will have developed the research and strategy necessary to easily complete and document, with our marketing software solution,  your company’s marketing action plan.

How It Works:

Before your first session you will receive your training materials along with an agenda and action items outlining what you need to do to prepare for your first session.

Over the next four to five months you will participate in ten 90 minute one-on-one coaching sessions with your marketing coach.  During each session we will cover a crucial step in how to market your small business and go over the work you have done since your last session.  After each session, you should expect to spend 5-6 hours implementing the strategies and tactics discussed in the prior session including using the software for marketing – marketing plan pro

In between each session, your marketing coach will provide unlimited email and telephone support as needed to answer questions pertaining to the development and implementation of your marketing plan.

Session Details:

Session #1:  Discovering Your Ideal Target Market – Finding and focusing on a market that values what you have to offer is the essential first marketing step.  Defining the ideal client and finding more just like them is the purpose of this session.

Session #2:  Creating a Unique Core Message – Most prospects view one business just like another – they think that all accounting firms do the same thing, all electricians do the same thing etc. etc.  When this perception exists you are left to compete on price.  One of the most important marketing strategies the small business must master is the art of differentiation.  Finding an important point of difference, one that matters to your ideal clients, is the primary focus of this session.

Session #3:  Giving Them an Image – It’s All About the Package – One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm.  A great deal of this experience can be found in the image that your firm projects in its marketing.  This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.

Session #4:  A Marketing Kit That Speaks To Each Prospect – Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need.  This inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually.

Session #5: Tell Them a Story and Win Them Forever – Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level.  Today’s prospect is looking to do business with firms that they can connect with.  This session teaches you how to use this powerful marketing tool and extends the value of your marketing kit.

Session #6: Case Studies and Testimonials – Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform.  In this session we will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.

Session #7: Two Step Advertising – Creating a plan for guaranteed results – Most small business waste what little money they put into advertising.  It’s not that advertising doesn’t work; it’s that they don’t understand the right way to put it to work.  In this session you will discover ways to get your advertising to produce stunning amounts of high quality, qualified leads.

Session #8: Referral Marketing – Generating a flood of new business without spending a dime – For some industries, referrals are the only way to gain access to your ideal target market.  Not many people go to the phone book to find a doctor, lawyer or accountant!  Learn how to generate referrals in a systematic way and discover some great promotions used by real-world referral generating small businesses.

Session #9: Public Relations – The most believable form of marketing that exists – Some of your most effective sales will be facilitated by a publication that has good things to say about you or your products.  There is something very powerful about a third-party endorsement from a magazine or newspaper.  In this session you will learn how to tap into this little understood lead generation strategy.

Session #10: Creating a Content Based Web Presence – Content, concept and offline integration – A web site should be so much more than a static brochure.  This session will help you understand how to create content that educates and helps you stand out.  Extend your web site to become tools for marketing to generate leads and serve your customers.

Session #11: Building Traffic and Repeat Visitors – Optimization, list building and local search – Web sites have become an essential marketing tool no matter the size or purpose of your business.  Local shoppers are using the Internet to find local businesses in every city in America.  Overlook this step and you may get left behind.

Session #12: Extending the Conversation – Blogs, podcasts, RSS, Online PR and Social Media – Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool.  Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.

Summary of What’s Included:

Materials:

• Duct Tape Marketing – Best selling book by John Jantsch
• The Ultimate Marketing System from Duct Tape Marketing consisting of 14 workbooks and 4 audio CDs.
• Marketing Plan Pro software powered by Duct Tape Marketing

UMS Cost: $229

Support: Unlimited Email Support and “Coach on Call” Telephone Support

Coaching: Twelve 90-minute one-on-one coaching sessions

Investment:

Consulting engagement $8,995.00

Collaborated engagement: $5,395.00

Coaching engagement: $3,995.00

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Duct Tape Referral Flood

You know you need to generate referrals and you even know how, but you just don’t – something always gets in the way of you taking the time to develop a referral marketing system.

Does this describe your referral marketing efforts to date?

Introducing…  Referral Flood – Coaching, Accountability and Feedback

Referral Flood is a way for small business owners, independent professionals and salespeople to come together in a group seeing with a marketing coach to get the feedback, guidance and kick in the pants that they need to actually get their referral marketing system on track.

How it Works:

• Business owners form a group and each member receives the Referral Flood manual as the basis for the group work.
• The group meets via teleconference or in person once a week for four weeks.
• Each session includes an action assignment.  Prior to each session all group members are asked to submit their assignment to be distributed to and commented on by each group member and your coach.

What You Will Accomplish in the group:

• Create a step-by-step, documented referral marketing system based on your very specific target market.
• Develop referral marketing tools, letters, and offers that will help you generate a flood of new business.
• Devise a precise strategy for making referral marketing your core marketing weapon.
• Give and receive timely feedback on every aspect of your referral marketing system.

Week by Week Schedule:

Week 1 – Introduction, goal setting and system action plan for the program

Week 2 – Define target referral market and core referral message

Week 3 – Create referral education and strategic partner plan

Week 4 – Create referral marketing offers, tools and follow-up system

Investment: $1995

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Duct Tape Social Media Pro

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business.  In this course you will be guided step-by-step on the creation of your social media system.

This course is not an exercise in theory.  It’s a plan of action created by one of the leading small business social media marketing practitioners.  The end result of this course is that you are able to effectively and efficiently integrate social media into your overall marketing plans.

How It Works:

The course content is delivered sequentially over five lessons via the internet.  As you complete a lesson, new content will appear every 7 days until the entire course is revealed.  Then you will have access to the entire course for a set period of time.

Session 1:  Creating a Social Media Strategy – Design your social media listening station

Session 2:  Optimizing Brand Assets – Best ways to create and optimize profiles and other social media real estate.

Session 3:  Blogging for Business – Why small businesses should consider a blog the central hub of their social media strategy.

Session 4:  Social Networking and Networks – Best practices for creating engagement on Twitter, Facebook and LinkedIn.

Session 5:  Managing the Beast – Create your social media system in an attempt to bring it all together so you can balance input with ROI.

Throughout the program you will have unlimited access to your marketing coach to help you implement the strategies and tactics explained in the lessons.

Summary of what’s Included:

Coaching: Five lessons delivered over the internet.

Support: Unlimited Email Support and “Coach on Call” Telephone Support for 6 weeks.

Investment: $495.00

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The past year has been a real eye-opener for local jeweler, Mike Toner, owner of Toner Jewelry. In his business meetings with marketing professional, Shawn Russell, it has become quite evident to Mike that Shawn is very insightful and knowledgeable about marketing.

“Shawn has really brought a lot to the table in terms of marketing strategies and concepts to enhance my business,” said Mike. “He really knows his stuff.”

Mike Toner of Toner Jewelry

Duct Tape Marketing Products

The following products from Duct Tape Marketing can be purchased directly from Business Diagnostics website www.marketingagencykansascity.com

	Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – The best selling book by John Jantsch, the creator of Duct Tape Marketing.	$10.20 + shipping
	Marketing Plan Pro 11.0 Powered by Duct Tape Marketing- Simple, practical marketing plan software that makes it easy to plan and carry out the marketing activities you need to grow your business.	$150.49 + shipping
	Ultimate Duct Tape Marketing System – The complete Duct Tape Marketing System in fourteen workbooks and four audio CDs.	$399 + $10.95 shipping
	Local Online Search Profile – The fastest way to get your local business found on the internet.	$199 for an annual subscription
	Referral Flood – How to create a flood of new business without spending one dime on advertising covered in a workbook and two CDs.	Binder version: $129 + $10.95 shipping.Digital download: $97 + no shipping
	Social Media Pro - This course is a plan of action created by one of the leading small business social media marketing practitioners.  It will enable you to effectively and efficiently integrate social media into your overall sales and marketing strategies.	$199.00 + no shipping

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